Science communication isn’t just about explaining complex ideas. It’s about helping diverse audiences find, understand and use scientific information.

That’s harder than it sounds (and I’m sure you know that).

When a document’s structure, design and wording fail to support your audience, they have to spend their mental energy on reading, rather than understanding the science.

So how do you communicate science that’s accurate, engaging and easy to understand and use for diverse readers? With a global standard for a global profession: ISO 24495-3:2026, Plain language Part 3: Science writing. This standard is a practical framework for communicating science with non-specialist audiences while maintaining scientific accuracy and integrity.

At a time when misinformation, disinformation and entertainment compete for attention, you need every advantage you can get. Clear communication helps your audience distinguish fact from opinion, understand risk and uncertainty, and make informed decisions.

Science is important. Let’s make sure people can understand it. Come for the talk, leave with a plan, and maybe a new favourite standard.