Research changes lives, strengthens industries and informs better policy—but these outcomes don’t speak for themselves. Communicating research impact requires more than reporting results; it means connecting people with the journey from discovery to real-world benefit.

This panel brings together communications leaders with experience across medical research, national collaborations and research translation to explore how compelling impact stories are identified, developed and communicated. From finding the human story to demonstrating long-term societal and economic benefits, panellists will share practical approaches for turning complex research into narratives that resonate with governments, funders, partners and the public.